• 1 Podcast Interview

• 3 Sponsored Posts

• 1 Directory Listing/Spotlight Article

• 1 Conference Booster Bundle (see live events section for description) 

• 4 All IA Social Platform Posts

• 2 Article Placements Created by IA Staff
  

This entry-level bundle is designed for foundational exposure, helping new sponsors build initial brand awareness within the Insightful Accountant community.

(This entry-level plan requires a 12 month commitment with auto renewal and a monthly payment.  No more than 1 plan may be purchased per 12 month period.)

• 1 Podcast Interview

• 2 Article Placements created by IA Staff

• 1 Directory  Listing/Spotlight Article

• 4 Newsletter Takeover + Sponsored Post Bundles (Sent to 10k list on Tuesday, Wednesday or Thursday)

• 2 Newsletter Takeover + Sponsored Post Bundles (Sent to 13k list on Monday or Friday)

• 1 Month Bottom Box In Article Banner Ads

• 1 Conference Booster Bundle (see live events section below for description) 

• 12 All IA Social Platform Post

This mid-tier plan ramps up engagement, accelerating reach through more frequent and varied touchpoints for growing advertisers.

(This mid-tier plan requires a 12 month commitment with auto renewal and a monthly payment.  No more than 1 plan may be purchased per 12 month period.)

(All activities must be concluded in a 12 month period.)

• 1 Podcast Interview

• 2 Article Placements created by IA Staff

• 1 Directory Listing/Spotlight Article

• 5 Newsletter Takeover + Sponsored Post Bundles (Sent to 10k list on Tuesday, Wednesday or Thursday)

• 3 Newsletter Takeover + Sponsored Post Bundles (Sent to 13k list on Monday or Friday)

• 2 Months Bottom Box In Article Banner Ads

• 1 Conference Booster Bundle  (see live events section for description)  or 1 Future Forward Episode Sponsorship plus App Academy

• 12 Month Digital Top 100 (Must Be Approved by IA) or 12 Month Sponsored Video or Article Post Column created by the Sponsor
  

This top-tier plan is for maximum dominance, offering comprehensive, high-impact marketing opportunities including our most visible Top ProAdvisor Awards Digital sponsorship.

(This top-tier plan requires a 12 month commitment with auto renewal and a monthly payment.  No more than 1 plan may be purchased per 12 month period.)  

Future Forward is a webinar series that engages accounting and tax professionals with timely insights and tools to help them stay ahead. Each session is a deep dive on key topics like Tax, Integrations & Workflows, Reporting, AI & Analytics, Practice Management, Vertical Niches, CAS and Payments.

For sponsors, Future Forword delivers an opportunity to showcase solutions, share expertise, and connect directly with an audience of engaged accounting professionals looking for smarter ways to work.

Sponsors Receive the following:

• Registration information for the entire event (the day of your sponsored session)
• Registration question which includes all positive responses from registrants.
• Attendee info and polling question responses for your sponsored session.
• Presenter pitch and product placement inside the presentation (if applicable).

• One week later, an App Academy is included with each episode sponsorship (see below for details):

  
  
• A  webinar featuring up to four participating sponsors, each with a dedicated 30 min time slot
• You may do a demo, partner program overview, or coordinate an interview with the host during this session
• Receive extended visibility through our YouTube channel and an article on the site promoting your 30 min session.
  
  

Future Forward is a webinar series that engages accounting and tax professionals with timely insights and tools to help them stay ahead. Each session features a deep dive into key areas like Tax, Integrations & Workflows, Reporting, AI & Analytics, Practice Management, Vertical Niches, CAS and Payments.

For sponsors, it’s a platform to showcase solutions, share expertise, and connect directly with an audience of engaged accounting professionals looking for smarter ways to work.

4 Episode Sponsors Receive the following:

• All Registration information for all four Future Forwards
• Registration question results which includes all positive responses from registrants
• Attendee info and polling question responses for your sponsored session.
• Presenter pitch and product placement inside the presentation (if applicable).
  
  

  One week later, an App Academy is included with each episode sponsorship(see below for details):

  
  
• A  webinar featuring up to four participating sponsors, each with a dedicated 30 min time slot
• You may do a demo, partner program overview, or coordinate an interview with the host during this session
• Receive extended visibility through our YouTube channel and an article on the site promoting your 30 min session.

QB Talks is our flagship series, bringing together accounting professionals and ProAdvisors for in-depth discussions on QuickBooks, related apps, and the latest ecosystem updates. These sessions focus on practical training, product knowledge, and best practices, helping professionals stay ahead while giving sponsors a valuable platform to showcase solutions that integrate with or enhance QuickBooks. QB Talks offers webinars, demos, and expert panels on QuickBooks topics like automation, reporting, and industry trends, helping professionals enhance their knowledge and practice. 

Sponsor Perks 

• 10 - 15 Minute Interview/Demo
  
  
• Receive all current series registration information

• One polling question during the webinar
  
  
• Listed as the sponsor in all webinar marketing

The QBTalks Extra Sponsorship is an extension of a standard QBTalks or QBTalks Apps episode, expanding the total program to up to two hours.

The sponsor receives:

• All registrations

• Full attendee information

• All polling and engagement data

This sponsorship is in addition to the normal sponsorship opportunities available for each episode.

The QBTalks Extra segment itself runs for up to 50 minutes and may be more product-focused, though we strongly encourage the content to remain primarily educational in nature.

TPN Tax Talks is a focused, 30-minute webinar series designed to keep tax professionals informed and ahead of the curve. Each session covers timely topics in tax law, technology, and tools that impact how firms serve their clients—from compliance and planning to automation and integration.

Tax Academy is our flagship CPE-eligible webinar series. Each 30-minute session can be used for an interview, demo, or partner program overview. Tax-focused App Academy sessions will continue under the “Tax Academy” name to highlight their relevance for tax professionals. These sessions aim to be more conversational, ideally hosted by Christine or another Insightful Accountant moderator.

Sponsor Perks 

• 10 - 15 Minute Interview/Demo
  
  
• Receive all current series registration information

• One polling question during the webinar
  
  
• Listed as the sponsor in all webinar marketing

The Practice Management Talks webinar series provides accountants with strategies to boost firm efficiency and resilience, covering topics like tax preparation, goal-setting, and adapting to change. Each 30 minute session delivers expert insights and practical tools to help firms refine processes, improve productivity, and strengthen client relationships. 

Sponsor Perks 

• 10 - 15 Minute Interview/Demo
  
  
• Receive all current series registration information

• One polling question during the webinar
  
  
• Listed as the sponsor in all webinar marketing

Insightful Accountant's Marketing Talks is a dynamic 30-minute webinar series designed specifically for accounting professionals and firm leaders looking to sharpen their marketing edge. Each session delivers concise, actionable strategies including topics like branding, digital outreach, client acquisition, and firm growth—crafted to meet the unique needs of today’s accounting practices. 

Sponsor Perks 

• 10 - 15 Minute Interview/Demo
  
  
• Receive all current series registration information

• One polling question during the webinar
  
  
• Listed as the sponsor in all webinar marketing

QB Talks - APPS features presentations and "how to" discussions covering specific QB Functionality (like payments), new APPS in the ecosystem and app comparisons

Sponsor Perks 

• 10 - 15 Minute Interview/Demo
  
  
• Receive all current series registration information

• One polling question during the webinar
  
  
• Listed as the sponsor in all webinar marketing

AI Talks puts your brand at the center of one of the most important conversations in the profession: the rise of artificial intelligence. Each session connects you with firm leaders and practitioners eager to learn how AI-driven tools can transform efficiency, client service, and profitability. 

Sponsor Perks 

• 10 - 15 Minute Interview/Demo
  
  
• Receive all current series registration information

• One polling question during the webinar
  
  
• Listed as the sponsor in all webinar marketing

Niche Practice Talks gives your brand visibility in a space few others are addressing: underserved and emerging industries. This series opens doors for accountants to explore new niches, diversify their services, and discover fresh opportunities for growth. 

Sponsor Perks 

• 10 - 15 Minute Interview/Demo
  
  
• Receive all current series registration information

• One polling question during the webinar
  
  
• Listed as the sponsor in all webinar marketing

You supply the content, and we handle the hosting and co-marketing. This includes a newsletter takeover, a popup banner, a description in our webinar section, and a newsletter update for each episode and or series. Registration typically ranges from 50 to 200 participants per episode, depending on the topic. Generally, thought leadership topics attract more attendees than product-focused ones. Afterward, the video is uploaded to our YouTube channel and promoted through our video ad boxes and social media. 

Fees for presenters or content creation are in addition to the episode fee.

Sponsor Perks 

• 10 - 15 Minute Interview/Demo
  
  
• Receive all current series registration information

• One polling question during the webinar
  
  
• Listed as the sponsor in all webinar marketing

Promote your own webinar as one of our IA webinars.

Includes:

Sponsor Perks 

• Listing in the IA webinar section on the homepage
  

• Promotion in the Monday & Friday newsletters
  

• One month leaderboard ad or pop-up banner
  

• One newsletter takeover (Tue, Wed, or Thu)
  

• Recording hosted on the IA YouTube channel
  

• AD SIZE: 2550x1440

• AD SIZE: 970X150
• TO CONFIRM: EXPANDING LEADERBOARD AD Two images; 970x150 and 1500x300

• AD SIZE: 600X400

• We send out our newsletter with your ads only and your promoted post article at the top of the newsletter.  The post also appears on our website front page.  We include the writing of the post and ad creation, if you need it.  
• Newsletter Ads plus sponsored post to a list of 10k Tuesday, Wednesday, Thursday and to a list of 13k on Monday and Friday, which include webinar reg list.
• BANNER SIZE:  728x360 and 728x180
• 100 +/- word description 

You have a story to tell, a product to announce or just some great content that you want to get in front of a highly targeted audience of tax and accounting professionals, bookkeepers and business advisors.  Fortunately for you, we have those people and a way for you to reach them through sponsored posts. 

RECOMMENDED MAXIMUM WORD COUNT: 650 WORDS

Two ads for the price of one.  Your ad will run within the content pages on insightfulaccountant.com and along the footer of the website as well to drive impressions across the website, day in and day out.

Ad Size:  970x150 and 300x250

Up to 650 words and 2 Edits (Does not include posting of the article)

• Our host, Gary DeHart, who is the Publisher for Insightful Accountant, conducts interviews with guests from the accounting and bookkeeping sectors. This includes developers of Fintech applications, service providers, accountants, bookkeepers, and other industry leaders. 
• Gary will present your pitch to our audience at the start of the podcast, and your logo and tagline will be displayed both before and after the podcast. The podcast will be featured for a month in our video ad boxes and will also be available on our YouTube channel. We will promote the podcast on our website and in our newsletter with an accompanying article.

• You provide your own video ad and we feature it on our top right video ad box. A link below the ad will direct viewers to your landing page.
• VIDEO SIZE: 300 x 250 px

• Enhanced Directory Listing - Upgraded sponsor profile with links, videos, articles, and product descriptions

• Spotlight Article - Featured promotion of that listing in the newsletter and on the website

As part of the directory upgrade, Insightful Accountant will publish one (1) Directory Update Promo Article announcing and promoting the Sponsor’s updated directory listing. The article will highlight the Sponsor’s company, products or services, and key updates reflected in the Enhanced Directory Listing, and will include a direct link to the Sponsor’s directory profile.

The Accounting Insider Podcast Studio Sponsorship provides premium, year-round brand exposure across one of the most engaged accounting media audiences.

Sponsorship Benefits

• Exclusive Studio Branding: Your brand will be featured on a dedicated background banner displayed during every podcast recording.

• Host-Read Sponsor Mentions: Our podcast host will acknowledge your company as the official studio sponsor in every episode.

• Consistent Audience Reach: We publish an average of 1.5 podcast episodes per week, with promotion across:

  • Insightful Accountant website

  • Insightful Accountant newsletter

  • Inisightful Accountant YouTube Channel

• Quarterly Podcast Interviews: Receive one featured podcast interview per quarter, positioning your brand as a thought leader and giving you direct access to our audience.

This sponsorship is designed to deliver ongoing visibility, credibility, and meaningful engagement with accounting professionals throughout the year.

• Campaign Coordination and Scheduling
• 1 eBook
• 1 article created from the eBook
• 1 one week popup banner ad
• 1 social post to all IA socials for the eBook
• 1 Newsletter Takeover Bundle
• 1 First Look Product Review
• 1 Sponsored Accounting Insider Podcast

ONE TIME FIRST TIME CLIENT ONLY OPPORTUNITIES

• Campaign Coordination and Scheduling
• 1 Newsletter Takeover Bundle
• 1 First Look Product Review -
  Link to examples: https://hubs.li/Q03XzPhq0
• 1 Sponsored Accounting Insider Podcast

ONE TIME FIRST TIME CLIENT ONLY OPPORTUNITIES

• Campaign Coordination and Scheduling
• One eBook with two rounds of edits
• (Additional edit rounds $500 each)
• Sponsored Accounting Insider Podcast
• Two Newsletter Takeover Bundles

• Campaign Coordination and Scheduling
• One eBook with two rounds of edits
• (Additional edit rounds $500 each)
• Two months of banner ads (1 week popup or 1 month leaderboard)
• Sponsored Accounting Insider Podcast
• Three Newsletter Takeover Bundles
• One Future Forward Sponsorship or QBTalks Sponsorship

• Drinks and appetizers at a venue (TBD), Signature branded drink for the sponsor, logo's at reception as co-host
• Includes three staff invites
• Receive Pre-Event App Academy (30-minute demo and registration lists included)
• Receive the Happy Hour list

Includes:

• App Academy demo and partner program overview (if applicable) recording up to 30 minutes in length.
• Booth Interview recording, leveraged to promote the demo recording
• 3 All IA Social Post
• Newsletter Takeover with a promotional article highlighting your booth interview and demo recording before or during the conference with the additional goal of driving traffic to your booth.
• Both the App Academy and Booth Interview will be available on the Insightful Accountant YouTube Channel Post Conference

• Sponsorship includes 2 Live Events
  • Awards & Member Reception
  • Awards Dinner
• Lead Sponsor of Reception for up to 300 Top 100 All Time Winners and Be Insightful Membership Reception at SNH 
• Sponsor of Awards Dinner (up to 30 attendees total)
• Logo in all marketing leading up to the events
  
• 4 Staff Invites to reception
• 2 Staff Invites to awards dinner
• 1 Representative on Main Stage with Insightful Accountant presenting the Top Awards and ProAdvisor of the Year Presentation 
  
• Promote your booth gift for the Top 100 at SNH through IA Booth, Newsletter, and Website
• Top 100 Sponsor Logo placement at your booth, general session presentation, and Awards reception.
• Receive reception registration list
• Receive list of Top 100, Top 25Up and Comer, Top 25 Tax, and Top 50 International
• Post Conference Podcast- 1 Accounting Insiders Sponsored Podcast Interview with a ProAdvisor Awards Winner (optional), promotional article, and one month promotion on the site included

• Live Reception Top 100 All Time Winner and Be Insightful Membership Reception at SNH plus Dinner with the Winners
• Logo's in all marketing leading up to the event.
• Up to 250 Top 100 winners from the current year and previous years, Be Insightful Members in attendance, and a few special guests.
• 4 Invites to reception
• Venue will have a live entertainment, appetizers, and an open bar
• Promote your booth gift for the Top 100 at SNH through IA Booth, Newsletter, and Website
• Top 100 Sponsor Logo placement at your booth, general session presentation, and SNH reception.
• Receive reception registration list
• Receive list of Top 100 and Up and Comer Top 25 winners, Top 25 Tax, and Top 50 International.
• Post Conference Pod - 1 Accounting Insiders Sponsored Podcast Interview with a ProAdvisor Awards Winner, promotional article, and one month promotion on the site included