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Be Insightful  

"How To" content by the advisor for the advisor

Be Insightful, the comprehensive membership program designed to educate and train ProAdvisors and Accountants like you to excel in today's ever-changing accounting landscape.

Why Be Insightful?

The accounting profession is constantly evolving, with new technologies, regulations, and best practices emerging all the time. As a ProAdvisor, staying ahead of the curve is essential for your success. Be Insightful provides you with the tools and resources you need to:
  • Deepen your knowledge: Access in-depth content on a wide range of relevant topics, delivered by industry experts.
  • Stay informed: Get the latest insights on tax practices, technology integrations, niche marketing strategies, and more.
  • Connect with the community: Engage with fellow ProAdvisors and Subject Matter Experts, where you can share best practices, troubleshoot challenges, and build valuable connections.

What does Be Insightful offer?

Be Insightful goes beyond basic information. Our paid premium membership provides a dynamic learning environment with:

Content Tracks: Dive into three distinct tracks each month, each featuring a minimum of four key topics throughout the year.

Downloadable Resources: Every track includes a downloadable PDF in the form of an eBook or White Paper to solidify your understanding.

Live Webinars with Q&A: Expand your knowledge with live, interactive webinars led by subject matter experts, followed by extensive Q&A sessions.

Recorded and Transcribed Webinars: Never miss a beat! All webinars are recorded and transcribed for on-demand access at your convenience.

Chance to Win a Dream Trip!

Here's your chance to win a $5000 travel experience planned by ATravelSpy! You'll be entered to win when you sign up for our Be Insightful premium content membership!

Ready to take your dream vacation?  Sign up for a Paid Premium membership and you just might be the winner!

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Sneak Peak of Paid Premium

9 training tracks focused on a variety of content to take your practice to the next level. Plus, you can earn up to 40 hours of CPE!
Premium Content - Murph - App Comparison

App Comparisons

Murph features various comparisons of app categories, such as e-commerce, expense management, Time and Payroll, and others.

Premium Content - Janel

Niche Marketing 

Accounting firm marketing expert Janel Sykora walks you through an in-depth process for growing your firm while you grow your brand.

Premium Content - Kellie

Tech Stack

Elevate your firm's technology game as Kellie guides you through the process of developing a tailored tech stack that fits the needs of your firm.

Premium Content - Murph - Migrations (1)

Migrating from Quickbooks Desktop Pro/Plus

Through this series, Murph will help you identify and implement the best migration options for your clients, ensuring seamless transitions and optimized solutions.

Premium Content - Christine (1)

Your Tax Practice

Christine Gervais shares her expertise in this series focused on apps, implementation and maximizing customer service for your firm

Premium Content - QB Express (2)

Your Firm Accelerated

QBExpress teaches you how to grow your firm by leveraging the skills you already have, including tips on how and where to develop new clients.

Premium Content - Michelle

Human Resources

Michelle LeBlanc helps you focus on your most important asset, your people, to ensure you're treating them well and covering yourself in the process. 

Premium Content - Chris (1)

Coach's Corner

Chris Panek, CPA and Coach, will share how to build the business of your dreams without sacrificing what’s important in your personal life.

Premium Content - Kyle (1)

Practical Automations

Kyle Turriff leads you to learn to get comfortable with automations and learn practical ways to build your own or find someone who can.   Join Kyle to explore automation ideas and identify the next steps to effective automations.

Be Insightful Pricing

Free

For those who just want to read the basic content.


  • Accounting Insiders Podcast
  • App Academy Live and YouTube
  • Top 100 Profiles
  • QB, Xero, and other GLs Articles and News
  • Business Announcements Impacting the Profession
  • Contributed Articles
  • People in the News (Top 100)

Free

Free Premium

Get all of the free content plus everything below.


  • QBTalks
  • TaxTalks
  • Future Forward Live
  • Marketing Talks
  • Practice Management Talks
  • Cash Flow Talks
  • APP Academy Webinars
  • Future Forward Virtual Summit
  • Additional Content Covering the Profession
  • Invitations To Member Only Events

Free

Paid Premium

Get the free and free premium content plus everything below.


  • APP Comparison Charts and CPE Webinars, Q&A and Content
  • Quarterly Tech Stack CPE Webinars and Q&A
  • Vertical Niche CPE Webinars and Q&A Discussions
  • Deep Dive CPE Webinars on Tax and Advisory and Community Mastermind Group
  • HR Related CPE Webinars and Q&A Discussions Six Times Per Year
  • Quarterly Process AutomationCPE Webinars and Q&A Discussions
  • Your Firm Accelerated - CPE Webinars and Q&A on Growing Your Practice
  • Coaches Corner CPE Webinars and Q&A To Help You Set and Achieve Your Goals
  • Migrations With Murph - Migration and Accounting Platform Selection CPE Webinars and Q&A Series
  • Recurring In Depth Features and Blue Papers
  • No Pop Up Ads

$595/yr - Discounted to $399/yr Through July 31, 2024